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Attraction Booklet Samples

Current ATTRACTIONEERING ™ Publications

“10 Key Elements For A Successful Haunted House” Pamphlet $15.00

Over 20 years of practical research on operations, marketing and entertainment value secrets in a, short, quick and easy to follow format. 4 pages.

Paper, email or CD-ROM only. Digital copies are “Read-Only” and are not editable.

Refundable Expense or Free to Contracted Clients

Sample Content

1. Advertising

The attraction should be promoted professionally, with “movie quality” ad execution. It is logical that if the marketing media looks cheap and silly, then potential patrons will believe the show is as well.

A well-chosen marketing plan is vital for high revenue generation. In regards to a full for-profit production, the marketing budget should be no less than $100,000 in most markets. Shows attached to charities can get away with less expenditure because many services and materials are donated.

2. Location

The show should be positioned along a major, well-traveled thoroughfare and should be visible from the road and/or near another successful haunted house or attraction. Whether the show is in a building or a tent, it must pass safety and building requirements.

One very important factor for increasing admissions for a seasonal show is to use the same location and name each year. Tent shows have proven very successful for visibility and often code requirements are different for these temporary structures. A tent can actually be preferable to a building, if the building is not very visible or not near any major attractions.

“Seasonal Haunted Attractions An Introductory Brief” $35.00

A tool to introduce the unfamiliar with the Haunted Attraction business.

Has a short history, some reported figures and more. 10 pages.

Please specify paper, 3.5” floppy, CD-ROM or email. The digital copy is sent in an editable WP format so that you may make custom changes for you individual use.

Can be sent in Microsoft “Works” or “Word” WP. Please specify.

Refundable Expense or Free to Contracted Clients

Sample Content

Contents

Definition

Project Mission

General Responsibilities

Single Versus Multi-Venue Attractions

Example Projections

Revenue Generation Examples

Production Considerations

Location

Schedule

Safety

Security

Patron Flow

Construction/Installation

Advertising

Staffing and Actors

Security

Operational Modes

Line Queue and Environment

Adventure Time

General Information

EXTRACT #1

Definition

A seasonal “Haunted House” Or “Haunted or Dark Attraction” is a public entertainment event based in the suspense thriller/ horror genre and is presented during Halloween.

Patrons pay admission and are sent into a mobile, or permanent, decorated facility of winding corridors and rooms that contain props, sets, costumed actors* and possibly animated props.

Mission

The purpose of a Haunted Attraction is to create gainful revenue for the Producers and Investors, by fulfilling the public's desire for a professional quality and safe walk-through dark amusement.

This can be accomplished by gathering Investors and Sponsors that would provide a long term, multi-seasonal, event that is presented at the proper time, to the proper demographic, at the optimum price and quality.

A Brief History...

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EXTRACT #2

Single “House” Versus Multi-“House” (or venue)

First Season Presentation

Some Advantages Some Disadvantages...

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AVAILABLE TO CONTRACTED KIT BUYERS ONLY!

Kit Operations Manual $300.00

The official guide for ATTRACTIONEERING Haunted House Kits.

If some for reason you lost yours or need another copy.

Please specify your kit style. 50-60 pages.

Paper, email or CD-ROM only. Digital copies are “Read-Only” and are not editable.

Can be sent in Microsoft “Works” or “Word” WP. Please specify.

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